Our managers

About Us (English)

Juan Francisco Fernández

Chief Executive Officer


Degree in Economics ITESM, MBA Stanford. Previously a consultant at McKinsey & Co.


My family is a clear example that effort, supported by the correct financial products, generates great opportunities, which I wish for all Mexicans.

Carlos Farah Alamo

Chief Executive Officer of Business Units


Degree in Economics ITESM, MBA Stanford. Previously a consultant at Booz Allen and Hamilton and Oliver Wyman.


My goal is to actively influence financial inclusion in the country, providing transparent and high-quality financial services for Mexicans.

Luis Antonio Corona

Chief Financial Officer


Degree in Law ITESM, MAF EGADE. Extensive experience in the regulated financial sector.


I am passionate about contributing to the economic and social development of the population that most needs it, doing it with transparency, innovation and optimizing the use of technology.

Dagoberto Zamora

Director of People


Degree in Economics ITESM, Maestro en Educación UP.


Developing talent and resilience are attributes that have helped me contribute to change in Mexico.

Jorge Fernández

Chief Operating Officer


Chemical Engineering Degree in ITESM, Master of Advanced Management Yale. 15 years of experience in the financial sector in multiple areas.


We must revolutionize the financial sector so that all Mexicans can have financial support in accessible conditions.

Alfredo Leal

Director of Crediclub as a Service


Degree in Economics ITESM, MAF EGADE, CFA candidate. 15 years of experience in the financial sector.


We all deserve better financial products and services to multiply savings, grow businesses, and generate prosperity in Mexico.

Daniela de la Fuente

Director of Product Development


Degree in Economics ITESM, Master in Money and Banking University of Essex.


Innovation is the spirit of the new age of fair and profitable digital financial products.

Edgar Israel Castillo

Data Science Transformation Advisor


Chief Landing and Risk Officer at Bankaya. Previously Vice President of Risk and Analysis at Kueski, Director of Credit Risk Models and Methodologies at Grupo Financiero BBVA Bancomer.


Applying Data Science in the financial industry of my home country is the perfect convergence of my passion for numbers, science and technology with my experience in banking and fintech. I also feel a moral obligation to give something back to my Mexico by helping it adopt state of the art technology do my part to alleviate poverty and inequality.

Rosalinda Cortes

Director SuperTasas.com


Degree in Business Administration, MBA IPADE Business School. 7 years of experience in the financial sector.


My mission is to help more Mexicans know and benefit from our high quality financial products.

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